Efma is a global non-profit organisation that was established in 1971 by banks and insurance companies to help foster innovation and drive transformation in the financial services industry. It provides a valued service to more than 3,000 retail financial services companies from over 130 countries.
We have been working with Efma for over seven years, first producing their quarterly journal and more recently helping them to make the transition to digital, providing a full web copywriting service, generating content spanning executive interviews, topical features, news and case studies. Based on the strength of our partnership, we also write, edit, design and publish regular reports, whitepapers and regional reviews for the association, which are distributed globally.